Local Growth & Visibility

Paid Media Management for Local ROAS

Paid media for local service businesses with call tracking.

Direct answer

Paid Media ties ad spend to qualified calls and booked jobs via call tracking, lead scoring, and CRM push.

✓Visibility does not create trust Thin service information, unanswered objections, weak local proof, or unmanaged reviews slow the decision.

✓The customer path leaks Calls, forms, appointment requests, tracking, and follow-up do not connect cleanly after discovery.

Connect find, trust, and contact around one priority service.

✓01 Verify Confirm the real business footprint, priority location, service, customer, and desired action.

✓02 Align Correct the highest-impact profile, listing, page, review, content, and technical gaps.

✓03 Convert Repair the call, form, booking, tracking, and follow-up path behind the visibility.

Turn more of the visibility you already earn into calls, inquiries, and booked work instead of paying for attention that disappears at the handoff.

Client-owned assets · Human approval gates · Inspectable handoff · No outcome guarantees

A working system, not a vague promise

Google, Meta, Amazon, and Walmart paid-media setup and management with client-owned accounts, explicit budgets, conversion measurement, and transparent reporting.

Campaign architecture

Map objectives, audiences, keywords or products, creative, landing pages, and exclusions.

Measurement setup

Define conversions, attribution limits, consent requirements, and reporting baselines.

Controlled testing

Test one meaningful variable at a time with agreed budget and stop rules.

Budget governance

Track pacing, change history, approvals, and client-owned billing separately from fees.

Start at the level your operation needs

No public dollar claims: scope, access, third-party costs, and owner responsibilities are confirmed first.

Starter

Scope and pricing are confirmed after discovery. No media spend or third-party fees are hidden in the quote.

✓One bounded implementation

✓Owner handoff and next steps

Growth

Scope and pricing are confirmed after discovery. No media spend or third-party fees are hidden in the quote.

✓Managed execution cadence

✓Reporting and decision log

✓Monthly optimization review

Custom

Scope and pricing are confirmed after discovery. No media spend or third-party fees are hidden in the quote.

✓Custom integrations or workflows

✓Governance and approval design

✓Phased rollout and runbooks

Audit accounts and measurement

A named owner approves the output before the next material step.

Approve budget and campaign plan

A named owner approves the output before the next material step.

Launch controlled tests

A named owner approves the output before the next material step.

Frequently asked questions

Who owns the ad accounts?

The client does. We work through supported access roles so history, audiences, pixels, and billing remain with the business.

Is ad spend included in your fee?

No. Media spend is paid by the client directly to the platform. Management scope and fees are quoted separately.

Can you guarantee leads or sales?

No. We manage controllable inputs and report results, but auctions, competition, demand, site experience, pricing, and sales follow-up affect outcomes.

Which platforms are supported?

Google and Meta are supported for local and general campaigns; Amazon Ads and Walmart Connect are scoped with the relevant marketplace engagement and account eligibility.

How Custom AI Works delivers

  1. 1. Map the real workflow

    We map the highest-cost workflow first — the calls, forms, inboxes, CRMs, and handoffs involved — before anything is built.

  2. 2. Build the smallest useful fix

    A scoped build with approval gates and human-in-the-loop exception paths, around the tools you already use.

  3. 3. Prove it in production

    The workflow runs live with logs your team can inspect, so value is proven — not promised.

  4. 4. Hand over ownership

    Docs, logs, and the code itself are yours. No lock-in, no renting your own system back.

Want this for your business?

Start with a free AI audit. We map the workflow slowing you down and show you the smallest useful fix — before you pay for a build.

Get my free AI audit Call (425) 780-5858